Ahmed Seddiqi / United Arab Emirates / 2025Film · Social · Retail & Shopper
The Difference Time Makes.
Ahmed Seddiqi marked its 75th anniversary with a brand refresh and films reflecting on time, heritage and change.
- Brand
- Ahmed Seddiqi
- Agency
- Create Group / Assembly Global
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Celebrate the retailer's heritage while introducing its refreshed identity and future ambitions.
The idea
Create built a year-long anniversary platform around the difference time makes, with films that recreate details from the founder's era alongside contemporary visual storytelling.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Ahmed Seddiqi
- Creative agency
- Create Group
- Production
- Create Production
- Directors
- Simon Morehead and James Hulbert / Sovereigns
- Director of photography
- Mark Hobz
- Art director
- Maria Fontela
