IKEA / United Arab Emirates / Oman / Qatar / 2025Film · Social · Retail & Shopper
An Everything Kitchen.
IKEA's kitchen film makes everyday family life the emotional reason to renovate.
- Brand
- IKEA
- Agency
- Memac Ogilvy Dubai
- Market
- United Arab Emirates / Oman / Qatar
- Region
- GCC
- Year
- 2025
The challenge
Give kitchen renovation meaning beyond function by showing how the room holds the small moments of home life.
The idea
A minute-long film moves through more than forty fragments of daily life, presenting the kitchen as a constant backdrop to changing routines and relationships. The social campaign connects that emotional role with the motivation to rethink the room.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- IKEA UAE
- Creative director
- Moemen El Siwi
- Art director and film director
- Alicia McBride
- Production
- Bigfoot Films
- Executive producer
- Aly Seifelnasr
- Producer (formal film credits)
- Yanny Sanchez
- Director of photography
- Jad Beyrouthi
