SickKids Foundation / Canada / 2025Film · OOH
The Count.
SickKids turned its 150th anniversary into a fight for every patient’s next birthday.
- Brand
- SickKids Foundation
- Agency
- FCB Canada
- Market
- Canada
- Region
- Global
- Year
- 2025
The challenge
Encourage donations for the hospital’s 150th anniversary at a time when potential donors feel overwhelmed and financially stretched.
The idea
Make the anniversary about each patient’s next birthday. A film combines birthday imagery with athletic training metaphors and real patients, presenting another year of life as the goal donations can help make possible.
Case study source: Little Black Book Source ↗
Awards
- Cannes Lions 2025Film – B07 NOT-FOR-PROFIT / CHARITY / GOVERNMENTSilver
- Cannes Lions 2025Film Craft – B01 EDITINGBronze
- Clio Awards 2025Clio Health / Film / Casting/PerformanceBronze
- Clio Awards 2025Clio Health / Film / DirectionBronze
- Clio Awards 2025Clio Health / Film / 61 Seconds to Five MinutesGrand Clio
- Clio Awards 2025Clio Health / Branded Entertainment & Content / Film-ScriptedBronze
- Clio Awards 2025Clio Health / Film / EditingBronze
- Clio Awards 2025Clio Health / Film / Production DesignBronze
- Clio Awards 2025Clio Health / Film / Sound DesignBronze
- Clio Awards 2025Clio Health / Direct / FilmGold
Credits
- Brand
- SickKids Foundation
- Director
- Clément Durou
- Production
- Merchant / Iconoclast
- Post production / VFX
- ARC Creative
- Music / sound
- Soundtree
- Media
- Cairns Oneil
- PR
- Citizen Relations
