Heineken / United States / 2022Digital & Tech
The Closer.
Heineken created a bottle opener that could signal the end of the working day by putting work applications to sleep.
- Brand
- Heineken
- Market
- United States
- Region
- Global
- Year
- 2022
The challenge
Counter always-on work culture by making beer physically disconnect laptops.
The idea
A Bluetooth bottle opener automatically put work applications to sleep when opened, creating a tangible boundary between office hours and beer time.
Case study source: Branding in Asia Source ↗
Awards
- Cannes Lions 2023Outdoor – D01 DISPLAYSBronze
- Cannes Lions 2023Outdoor – D03 DESIGN FOR PROMOTIONAL ITEMSSilver
- Cannes Lions 2023Outdoor – E02 AMBIENT OUTDOORSilver
- Cannes Lions 2023Direct – B02 USE OF AMBIENT MEDIA: SMALL SCALEBronze
- Cannes Lions 2023Brand Experience & Activation – B09 TECH-LED BRAND EXPERIENCEGold
- Cannes Lions 2023Brand Experience & Activation – E08 MARKET DISRUPTIONSilver
- Cannes Lions 2023PR – D05 USE OF TECHNOLOGYBronze
- Clio Awards 2023Clio Awards / Out of Home / AmbientSilver
- Clio Awards 2023Clio Awards / Public Relations / Launch/RelaunchBronze
Credits
- Brand
- Heineken
- global CCO
- Bruno Bertelli
- director
- Francois Rousselet
