Raffles Hotels & Resorts / Global / 2024Film · Digital & Tech
The Butler Did It.
Raffles gave the classic whodunnit a hospitality twist to celebrate its butler service.
- Brand
- Raffles Hotels & Resorts
- Market
- Global
- Region
- Global
- Year
- 2024
The challenge
Build awareness of the personalised service offered by Raffles as the hotel brand expands internationally.
The idea
The film and stills turn 'the butler did it' into the explanation for thoughtful surprises that guests did not think to request.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Raffles Hotels & Resorts
- Creative direction
- Trey Laird
- Photographer
- Dylan Don
- Stylist
- Robert Rabensteiner
