Qatar Airways / Qatar / Global / 2019Film · Digital & Tech · Events & Sponsorship
A World Like Never Before.
Qatar Airways launched a cinematic brand campaign following a family on a fantasy journey around the world.
- Brand
- Qatar Airways
- Agency
- 180 Kingsday
- Market
- Qatar / Global
- Region
- Global
- Year
- 2019
The challenge
Convey the airline's travel experience to an international audience through a distinctive brand film.
The idea
Inspired by Hollywood musicals, the film uses elaborate sets, choreography and visual effects to transform a family's journey into a sequence of dreamlike destinations.
Case study source: Qatar Airways Source ↗
Credits
- Brand
- Qatar Airways
- Creative agency
- 180 Kingsday
- Production
- RSA Films
- Director
- Ben Scott
- Director of photography
- John Mathieson
- Production designer
- Jonathan Lee
- Post-production
- MPC
