Royal Commission for AlUla / Saudi Arabia / Global / 2024Film · Digital & Tech · OOH
Forever Revitalising.
AlUla introduced its first global destination campaign with a cinematic portrait of its heritage, culture and landscapes.
- Brand
- Royal Commission for AlUla
- Agency
- Deloitte Digital
- Market
- Saudi Arabia / Global
- Region
- Global
- Year
- 2024
The challenge
Build global awareness of AlUla and position the oasis as a cultural destination with varied experiences.
The idea
A Bruno Aveillan hero film combines short stories featuring real and imagined characters with destination films and photography distributed across multiple markets and languages.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Royal Commission for AlUla
- Strategy and creative
- Deloitte Digital
- Production
- Sedona Productions and QUAD
- Hero film director
- Bruno Aveillan
- Pillar films director
- Mathieu Spadaro
- Photography
- Roman Koenigshofer
