SBS · Australia · 2025Film · OOH
The Ad That Can Only Be Seen on SBS.
SBS introduced We Go There with a provocative brand film that made the broadcaster’s distinctive programming the point.
- Brand
- SBS
- Agency
- Droga5 ANZ
- Market
- Australia
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Reassert what makes SBS different as the broadcaster approached its fiftieth birthday.
The idea
The film leaned into subjects and perspectives associated with SBS, with the broadcaster as its viewing destination. Outdoor headlines extended the same voice beyond the screen, inviting audiences to explore the programming behind the promise.
Case study source: SBS Source ↗
Awards
- Spikes Asia 2026EntertainmentGrand Prix
Credits
- Brand / Client
- Special Broadcasting Service
- Chief Creative Officer
- Tara Ford
- Production
- The Sweetshop
- Director
- Damien Shatford
- Media
- Hearts & Science
