Hellmann's / India / 2025Film · Social · Experiential
Tastebuds Approved.
Animated Tastebuds make Hellmann's creaminess shareable across India.
- Brand
- Hellmann's
- Market
- India
- Region
- Global
- Year
- 2025
The challenge
Dry sandwiches undermine enjoyment and cultural relevance.
The idea
Give Tastebuds social personalities, then extend their verdict through creators, sandwiches, and a live experience.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Hellmann's
- Head, Foods & Unilever Food Solutions India
- Priyanka Ganguly
- Lead Advisor-Integrated Marketing and Communications, Edelman India
- Ashutosh Munshi
