CGU Insurance / Australia / 2022Film
Tall Poppy.
Ambition celebrated through handcrafted puppetry
- Brand
- CGU Insurance
- Agency
- Thinkerbell
- Market
- Australia
- Region
- Global
- Year
- 2022
The challenge
Address Australia's tall poppy syndrome while celebrating small-business ambition.
The idea
A ten-minute tabletop puppet film follows Poppy, using visual effects to defend ambition and creative innovation.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- CGU Insurance
- director
- Brian Henson
- production
- The Jim Henson Company
