B honey (Bega Foods) / Australia / 2020Digital & Tech
Purple Hive Project.
B honey and Thinkerbell developed a technology-led idea for detecting Varroa mites in beehives.
- Brand
- B honey (Bega Foods)
- Agency
- Thinkerbell
- Market
- Australia
- Region
- Global
- Year
- 2020
The challenge
Australian honey industry faces destructive Varroa mite threat
The idea
An AI solar hive scans bees, detects mites, and sends instant alerts to support containment
Case study source: Branding in Asia Source ↗
Awards
- Clio Awards 2020Clio Awards / Innovation / Product InnovationBronze
Credits
- Brand
- B honey (Bega Foods)
- technology
- Xailient
