stc play / السعودية / 2022التواصل الاجتماعي · الرقمي والتقنية

⁨Taking the Gaming World by Storm⁩.

⁨stc went after gamers for its stc play platform on Twitch and Facebook, with influencers, sponsored esports tournaments and in-game ads, and passed its sign-up target.⁩

العلامة التجارية: stc play
الوكالة: UM MENAT
السوق: السعودية
المنطقة: السعودية
السنة: 2022

التحدي

⁨stc play launched in 2021, but registrations came slowly: established gaming brands held the audience and gamers were wary of new platforms. The goal was one million registrations by the end of 2022.⁩

الفكرة

⁨UM MENAT built a gamer-first media mix: content on Twitch and Facebook, influencer partnerships, stc-sponsored esports tournaments and in-game advertising, all showing off what the platform offered.⁩

النتائج

⁨1.6 million sign-ups, 60% over the one million target, according to the WARC case summary⁩
⁨Cost per acquisition fell 70%, according to the case summary⁩

مصدر دراسة الحالة: MMA Smarties (WARC) المصدر ↖