Manga Arabia (SRMG) / السعوديةالرقمي والتقنية · التواصل الاجتماعي

⁨Leading a Manga Revolution⁩.

⁨SRMG launched the Manga Arabia Youth app, Arabic manga magazines rooted in Saudi culture, and beat its download target with social, display and influencer media.⁩

العلامة التجارية: Manga Arabia (SRMG)
الوكالة: UM MENAT
السوق: السعودية
المنطقة: السعودية

التحدي

⁨Demand for manga was growing among young Saudis, but the app had to win them in a crowded entertainment market. The target was 1.5 million downloads in eight months.⁩

الفكرة

⁨The app published a series of online manga magazines with stories reflecting Saudi culture. UM MENAT ran a multichannel plan of targeted social and display ads with Arabic creative, influencer partnerships, and data-led segmentation and retargeting, measured through the Adjust platform.⁩

النتائج

⁨1.95 million installs against a 1.5 million target, according to the WARC case summary⁩
⁨Acquisition costs came in 44% below plan, according to the case summary⁩

مصدر دراسة الحالة: MMA Smarties (WARC) المصدر ↖