stc tv / السعوديةالرقمي والتقنية · العروض الترويجية

⁨Skyrocketing TV Viewership During Ramadan⁩.

⁨After the 2022 rebrand from Jawwy TV, stc tv won back Ramadan viewers with targeted digital ads offering three free months and a chance to win a smart TV.⁩

العلامة التجارية: stc tv
الوكالة: UM MENAT
السوق: السعودية
المنطقة: السعودية

التحدي

⁨Jawwy TV became stc tv in 2022 to lean on the stc name and stop a slide in active viewers lost to international streaming services. The switch itself caused a dip in engagement while users adjusted.⁩

الفكرة

⁨UM MENAT used Kochava data to find people interested in films and series and reached them with targeted digital ads in Ramadan, peak viewing season. The offer was a free three-month subscription plus a draw for a smart TV.⁩

النتائج

⁨Active viewership rose 1,312% during Ramadan, according to the WARC case summary⁩
⁨Unique reach of more than 15.4 million, according to the case summary⁩

مصدر دراسة الحالة: MMA Smarties (WARC) المصدر ↖