Jawwy / السعوديةالرقمي والتقنية · التواصل الاجتماعي
Chatbots, Dynamic Creatives and Media Innovation.
stc's Jawwy mobile brand ran personalised ads and set up chatbots on WhatsApp and through Google that answered questions and sold plans inside the chat.
- العلامة التجارية
- Jawwy
- الوكالة
- UM MENAT
- السوق
- السعودية
- المنطقة
- السعودية
التحدي
Jawwy's plan let users pick their own data and minutes and share them with others, but the brand still lacked awareness and did not stand out in the Saudi market.
الفكرة
UM MENAT paired personalised, dynamic ad creative with conversational commerce. Chatbots built with Meta's WhatsApp Business and Google's AdLingo handled customer questions, gave support and closed new purchases, while programmatic media carried the personalised messages.
النتائج
- Purchases rose 17%, according to the WARC case summary
- Branded Google searches rose 15%, according to the case summary
مصدر دراسة الحالة: MMA Smarties (WARC) المصدر ↖
الجوائز
- MMA Smarties KSA 2023KSA – Programmaticفضية
- MMA Smarties KSA 2023KSA – Social Messaging / Chat Apps / Text Messagingفضية
- MMA Smarties KSA 2023KSA – Personalisationفضية
فريق العمل
- الوكالة الإعلامية
- UM MENAT
- Head of Digital, KSA, UM MENAT
- Nadeem Ibrahim
- MD, KSA, UM MENAT
- Mohammad Mannaa
- Assoc. Social Director, UM MENAT
- Sumedh Gaikwad
- مدير منصات التواصل الاجتماعي، UM MENAT
- Shamim Fareez
- Assoc. Programmatic Director, UM MENAT
- Anshul Jaiswal
- Programmatic Manager, UM MENAT
- Devendra Pandey
