ACKO · IndiaExperiential
Tailor Test.
ACKO turned a familiar tailoring appointment into an opening for a conversation about heart health.
- Brand
- ACKO
- Agency
- Leo Mumbai
- Market
- India
- Region
- Global
Campaign images
The challenge
Bring preventive-health awareness into everyday settings where people already have trusted relationships.
The idea
The campaign used waist and hip measurements held by local tailors to prompt conversations about potential heart-health risks and encourage further health checks. Tailors became communication partners; the activation connected a routine service with an often-postponed subject.
Case study source: D&AD Source ↗
Awards
- Spikes Asia 2026DirectGrand Prix
- Cannes Lions 2025Brand Experience & Activation – E07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYBronze
- Cannes Lions 2025Creative Data – A09 CREATIVE DATA COLLECTION & RESEARCHGold
Credits
- Brand
- ACKO
- Client
- ACKO General Insurance
- Production
- Chrome Pictures
