Whisper · IndiaFilm · Social
Project Early Periods.
Whisper used a song and learning materials to make period education approachable before a first period.
- Brand
- Whisper
- Agency
- Leo Mumbai
- Market
- India
- Region
- Global
Campaign images
The challenge
Help open conversations about menstruation earlier and support the brand’s Keep Girls in School initiative.
The idea
A memorable period song introduced the subject in accessible language, supported by an early-period curriculum. The campaign brought the message into educational settings and used film to help normalise the conversation.
Case study source: Clios Source ↗
Awards
- Spikes Asia 2026Glass: The Award for ChangeGrand Prix
Credits
- Brand
- Whisper
- Client
- P&G
- Writer
- Piyush Jaiswal
