Switz / United Arab Emirates / Saudi Arabia / Middle East / 2025Film · Social
Switz Back to School.
Switz's back-to-school campaign presented its tortillas through the routines of different mothers.
- Brand
- Switz
- Market
- United Arab Emirates / Saudi Arabia / Middle East
- Region
- MENA
- Year
- 2025
The challenge
Connect with families preparing school lunches across the region.
The idea
A social-first film shows different parenting styles while bringing the mothers together around their choice of school lunch, with creators sharing tortilla recipes.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Switz
- Social and digital agency
- We Are Social / Socialize
- Production
- The Goldmine Films
