Virgin Mobile KSA / Saudi Arabia / 2025Film · Social
Switch Postpaid.
Virgin Mobile KSA used comedy to introduce its Switch Postpaid plan.
- Brand
- Virgin Mobile KSA
- Agency
- Swing
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Make the frustration of paying for services people do not fully use feel relevant to Saudi mobile customers.
The idea
Three films turn familiar situations in a stadium, restaurant and hotel into exaggerated examples of paying for more than one uses.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Virgin Mobile KSA
- Creative agency
- Swing