Sun, Oct 25
Digital Government Authority / Saudi Arabia / 2024Film

Internet Governance Forum Film.

For the UN's Internet Governance Forum in Riyadh, the Digital Government Authority and Swing made a film about the hidden systems that keep flights safe and traffic moving, to argue that the internet needs governance too.

Brand
Digital Government Authority
Agency
Swing
Market
Saudi Arabia
Region
Saudi Arabia
Year
2024

The challenge

The United Nations chose Riyadh to host the 19th Internet Governance Forum, held from 15 to 19 December 2024 at the King Abdulaziz International Conference Center under the theme 'Building Our Multistakeholder Digital Future' (UN). The Digital Government Authority wanted to show why order and governance matter in every field, the internet included.

The idea

Swing's film 'illustrates the necessity of structured systems and regulations' through everyday examples (MUSE). It opens on air travel, which could not be safe without a strict, precise system, and shows the hidden mechanisms behind each flight. It moves to the roads, where heavy traffic still flows because signals organise it, and on to other kinds of order in daily life. The argument: the internet, too, needs a governance framework to stay accessible, secure and safe to use.

Case study source: MUSE Creative Awards Source ↗

Awards

Related work.

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