A Legacy of Football Excellence.
Swing's film for Al-Qadsiah's celebration of its return to the Saudi Pro League in June 2024, as much a portrait of Khobar and the Eastern Province as of the club.
- Brand
- Al Qadsiah FC
- Agency
- Swing
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Al-Qadsiah, a Khobar club whose roots go back to a 1935 team of young Aramco workers, was founded in 1967 and has been owned by Aramco since June 2023 (Saudipedia). It won the 2023-24 First Division to return to the Roshn Saudi League for 2024-25 (Saudi Pro League), and celebrated with its fans in Khobar in early June 2024; Alyaum reported a concert at Dhahran Expo on 6 June to launch the club's new identity.
The idea
Made with Swing for what the entry calls 'Qadsiah Festival 2024', held from 5 to 7 June, the film marks the end of the season and the club's promotion. It is a cinematic portrait of Khobar and the Eastern Province, from the coastline and streets to the people, restaurants and cafés of a city 'fully alive with anticipation', tying the club's pride to its home city (MUSE).
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2025Video - Cause / AwarenessPlatinum
- MUSE Creative Awards 2025Video - EventGold
- MUSE Creative Awards 2025Video - BrandingPlatinum
