Sun, Oct 25
Digital Government Authority / Saudi ArabiaFilm

Digital Government Forum Film.

A film for the Digital Government Authority's forum that follows one digital transaction as it travels between government bodies, to show the work hidden behind a simple confirmation message.

Brand
Digital Government Authority
Agency
Swing
Market
Saudi Arabia
Region
Saudi Arabia

The challenge

People judge a government service by how easy it feels, which hides the systems and people behind it. Swing's MUSE entry says a transaction that seems instant relies on 'extensive coordination, data validation, and security measures', and that the authority wanted to thank the government entities doing that work.

The idea

With Swing, the authority made what the entry calls 'an immersive video' that 'dramatizes the journey of a digital transaction, illustrating how it travels between various government entities before reaching its final stage, where a simple confirmation message signifies its completion.' It was made for the Digital Government Forum, the authority's event with panel sessions and the Digital Government Award (MUSE).

Case study source: MUSE Creative Awards Source ↗

Awards

Related work.

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