Delsey Paris / France, US, worldwide / 2023Design & Packaging · OOH
Sun-ridipity.
Delsey Paris refreshed its travel image with colorful fisheye photography inspired by its rising-sun logo.
- Brand
- Delsey Paris
- Agency
- FRED & FARID Paris
- Market
- France, US, worldwide
- Region
- Global
- Year
- 2023
The challenge
Refresh a heritage luggage brand for stylish global Gen Z travelers.
The idea
FRED & FARID uses fisheye photography and colorful travel visuals to reframe the rising-sun logo across global touchpoints.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Delsey Paris
