Oxford Street Development Corporation / Greater London Authority / United Kingdom / 2026Design & Packaging · OOH
For Everyone.
Koto gave Oxford Street a shared identity that celebrates its many audiences and purposes.
- Brand
- Oxford Street Development Corporation / Greater London Authority
- Agency
- Koto
- Market
- United Kingdom
- Region
- Global
- Year
- 2026
The challenge
Create a shared identity for Oxford Street as it evolves beyond its established retail image.
The idea
Emphasise 'for' within Oxford Street’s name to express its many audiences and uses. A flexible wordmark, paired typefaces and green palette connect the street’s history with a more welcoming public-space identity.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Oxford Street Development Corporation / Greater London Authority
- Creative director
- Sam Howard
- Agency CEO
- James Greenfield
