McDonald's Qatar / Qatar / 2024OOH · Digital & Tech
Summer Coolers: Too Hot?
McDonald's Qatar used live temperatures on digital billboards to promote its Summer Coolers drinks.
- Brand
- McDonald's Qatar
- Agency
- Saatchi & Saatchi Qatar
- Market
- Qatar
- Region
- GCC
- Year
- 2024
The challenge
Make a cold-drink promotion feel immediately relevant to people facing Qatar's summer heat.
The idea
Temperature-responsive screens displayed the current heat alongside a 'Too Hot?' prompt, then presented the Summer Coolers range as a way to cool down.
Results
- 7% overall Summer Coolers sales growth, reported by Elan Media.
- 88% growth in frappe sales, reported by Elan Media.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- McDonald's Qatar
- Creative agency
- Saatchi & Saatchi Qatar
- Outdoor media
- Elan Media
