McDonald's Qatar / Qatar / 2025Film
The Crunch.
Everyday sounds build into a rhythm until the crunch of a McCrispy bite cuts through, in McDonald's Qatar's sound-led launch film for its chicken sandwich.
- Brand
- McDonald's Qatar
- Agency
- Saatchi & Saatchi Qatar
- Market
- Qatar
- Region
- GCC
- Year
- 2025
The challenge
Chicken is a crowded fight in Qatar, and McDonald's is often seen as a burger brand. It wanted McCrispy to stand out without the usual food-advertising tropes.
The idea
Saatchi & Saatchi Qatar let sound design lead the story, sharpening and layering everyday noises into a build-up that pays off with the bite. Richard Haddad of Crescent Films directed.
Case study source: Dubai Lynx (Love The Work) Source ↗
Awards
- Dubai Lynx 2026Film Craft – Sound DesignSilver
Credits
- Creative agency
- Saatchi & Saatchi Qatar
- Production
- Crescent Films
- Post-production
- Gradepunk Color Grading
- Post-production
- Vivid Studios
- Media placement
- Publicis Media Qatar
- Managing Director, Saatchi & Saatchi Qatar
- Yasmina Toak
- Group Chief Strategy Officer, Publicis Groupe ME&T
- Tahaab Rais
- Associate Creative Director, Saatchi & Saatchi Qatar
- Rasha Moghrabi
- Associate Creative Director, Saatchi & Saatchi Qatar
- Anas Alabsi
- Director of Content, Saatchi & Saatchi Qatar
- Saad Ejaz
- Executive Producer, Crescent Films
- Serhat Akin
- Director, Crescent Films
- Richard Haddad
- Cinematographer, Crescent Films
- Baris Konbal
- Senior Account Manager, Saatchi & Saatchi Qatar
- Adan Ali
- Senior Strategic Planner, Saatchi & Saatchi Qatar
- Roja Pande
- Copywriting Manager, Saatchi & Saatchi Qatar
- Cynthia Aboujaoude
- Senior Account Executive, Saatchi & Saatchi Qatar
- Maria Chouli
- Senior Graphic Designer, Saatchi & Saatchi Qatar
- Meiserrim Mhamdi
- Senior Graphic Designer, Saatchi & Saatchi Qatar
- Nabeel Hassan
- Junior Strategic Planner, Saatchi & Saatchi Qatar
- Samip Khulal
- Editor, Vivid Studios MENA
- Maryam El-Rawy
- Music Composer
- Amr Galal
- Sound Designer
- Ahmed Sabbour
- Senior Animator, Saatchi & Saatchi Qatar
- Muhammed Danish
- Copywriter, Saatchi & Saatchi Qatar
- Noor Haddad
- Studio Coordinator, Saatchi & Saatchi Qatar
- Noor Ul Ain
- Senior Marketing Manager, McDonald’s Qatar
- Sara Abuobeid
- Assistant Marketing Manager, McDonald’s Qatar
- Peter Adam
- LSM Manager, McDonald’s Qatar
- Lou Magat
- PR and Comms Lead, McDonald’s Qatar
- Marmar AlSayed
- Sr. Marketing Supervisor, McDonald’s Qatar
- Princess Ontengco
- Sr. Digital Communications Supervisor, McDonald’s Qatar
- Dilhan Hewahadunge
- Digital Marketing Consultant, McDonald’s Qatar
- Sheirrlene Lobrigo
