Hardee's / UAE, Saudi Arabia, Kuwait, Iraq, Bahrain, Oman, Qatar / 2026Film · OOH
Drip Different.
Hardee's launched its limited Gold Star Wraptor for back-to-school with a Gen Z platform that treats a cheap meal as something to show off.
- Brand
- Hardee's
- Agency
- BPG Group
- Market
- UAE, Saudi Arabia, Kuwait, Iraq, Bahrain, Oman, Qatar
- Region
- GCC
- Year
- 2026
The challenge
Value menus usually sell on price alone. Hardee's wanted an affordable product that young customers would actually want to be seen with.
The idea
BPG Group built "Drip Different" around attitude, with the idea that being average was never the plan, and put Gold Star Sauce at the centre. The launch on 20 August ran across seven markets on lamp-pole and hoarding OOH, YouTube, digital video and social video.
Case study source: Campaign Middle East Source ↗
Credits
- Creative agency
- BPG Group
- VP, Client Services, BPG Group
- Ben Schwartz
- Senior Account Manager, BPG Group
- Pia Saghbini
- VP, Creative Director, BPG Group
- Aaron Leung
- Associate Creative Director, BPG Group
- Marcos Mendes Tanaka
- Content Creator, BPG Group
- Jowana AlHindi
- Regional Marketing Director, Americana Restaurants
- Fahim Hemchaoui
- Senior Regional Marketing Manager, Americana Restaurants
- Gorkem Akyavuz
- Regional Marketing Director, CKE Restaurants
- Zeina Karake
- Creative Designer, Americana Restaurants
- Mohammad Hassan
- Digital Marketing Manager, Americana Restaurants
- Mohammed Hashmi
