McDonald's Qatar / QatarDigital & Tech · Promo
McDonald's Redemptions Campaign.
Coming back after a seven-month marketing pause during a boycott, McDonald's Qatar split customers into loyal, on-the-fence and rejecting groups and won them back with always-on app offers.
- Brand
- McDonald's Qatar
- Agency
- Saatchi & Saatchi Qatar
- Market
- Qatar
- Region
- GCC
The challenge
A boycott had stopped McDonald's Qatar's marketing for seven months, leaving a split customer base with shifting feelings toward the brand. It needed transactions again without wasting spend.
The idea
Customers were segmented as Loyal, On-the-Fence or Rejectors, each with its own messaging. An always-on programme released monthly app offers set by sales and stock levels, delivered through InMobi and Google's Universal App Campaigns with programmatic and behavioural targeting.
Results
- A 23% redemption rate, 2 points above target, according to the WARC case summary
Case study source: MMA Smarties (WARC) Source ↗
Awards
- MMA Smarties MENA 2025 Gold (Customer Journey Marketing - Lead Generation / CRM)
Credits
- Media placement
- InMobi
