Pizza Hut / UAE, Oman / 2021Digital & Tech · Promo
Offline Hour.
For Earth Hour, Pizza Hut gave a free pizza to anyone who switched off their internet for a full hour.
- Brand
- Pizza Hut
- Agency
- M&C Saatchi UAE
- Market
- UAE, Oman
- Region
- GCC
- Year
- 2021
The challenge
Earth Hour asks people to switch off the lights, which doesn't sit well with eating pizza. Pizza Hut wanted a version of the switch-off that fit its brand.
The idea
M&C Saatchi built a microsite on Pizza Hut's backend that started a 60-minute countdown once a user went offline. Reconnecting stopped the clock, and only people who stayed offline for the whole hour earned the free pizza.
Results
- About 120 free pizzas were delivered in the UAE and Oman to people who stayed offline for the full hour, according to Pizza Hut.
Case study source: WeRSM Source ↗
Awards
- Clio Awards 2022Clio Awards / Digital/Mobile / MicrositeSilver
- Clio Awards 2022Clio Awards / Digital/Mobile & Social Media / OtherBronze
Credits
- Creative agency
- M&C Saatchi UAE
- Chief Brand Officer, Pizza Hut Middle East and Africa
- Beverley D'Cruz