Toyota Qatar / Qatar / 2024OOH · Digital & Tech · Social
Elegant from Dusk to Dawn.
Toyota Prado's Qatar campaign changed its outdoor visuals to reflect the time of day.
- Brand
- Toyota Qatar
- Agency
- Saatchi & Saatchi Qatar
- Market
- Qatar
- Region
- GCC
- Year
- 2024
The challenge
Show the Prado in a contextually relevant way across busy outdoor locations and digital channels.
The idea
Programmatic digital billboards adapted the creative's colours and visual elements from day to night, under the line 'Elegant from dusk to dawn'. The rollout combined Elan Media's screens with social advertising.
Results
- 1.3 million impressions in the first week, as reported by Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Toyota Qatar
- Local partner
- Al Abdulghani Motors
- Media agency
- Saatchi & Saatchi Qatar
- Outdoor media
- Elan Media
