Almosafer / Saudi Arabia / international / 2020Film · Social
Stories of Mecca.
Almosafer brought memories of Mecca together in a film made from contributions shared during the 2020 lockdown.
- Brand
- Almosafer
- Agency
- FP7 Riyadh
- Market
- Saudi Arabia / international
- Region
- Global
- Year
- 2020
The challenge
Help people connect with a place they could not visit during Ramadan and Eid travel restrictions.
The idea
FP7 invited people to share their memories of Mecca on social media and assembled the contributions into a film released for Eid.
Results
- The campaign source reported contributions from 52 countries and more than 500,000 organic cross-platform views in the first eight hours.
Case study source: Campaign Middle East Source ↗
Awards
- Dubai Lynx 2021 — Bronze, Digital / Co-Creation & User Generated Content (https://d2tlfce4un01ic.cloudfront.net/dubai/downloads/previous_winners/Dubai_Lynx_2020_2021_Digital_Winners.pdf)
- WARC Prize for MENA Strategy 2021 — Bronze (https://www.warc.com/en/article/almosafer%3A-stories-of-mecca-a15eb5e4b4e248e68f15fed164dfff85)
Credits
- Brand
- Almosafer
- Creative agency
- FP7 Riyadh
- Production company
- Dejavu
- Director, creative and strategy
- Tahaab Rais
- Executive producer
- Manasvi Gosalia
- Cinematography and editing
- Ayas Hassan
