Expo 2020 Dubai / UAE / international / 2019Film · Social
Welcome the Future.
Expo 2020 Dubai invited the world to imagine a better shared future through a global brand film celebrating human achievement and collaboration.
- Brand
- Expo 2020 Dubai
- Agency
- Memac Ogilvy Dubai
- Market
- UAE / international
- Region
- Global
- Year
- 2019
The challenge
Introduce the first World Expo in the region to a global audience and make its theme of collaboration feel relevant to people everywhere.
The idea
Cinematic images of human discovery and a spoken-word narration built an invitation to contribute to the future, connecting the event's promise to collective progress.
Case study source: Campaigns of the World Source ↗
Credits
- Client
- Expo 2020 Dubai
- Creative agency
- Memac Ogilvy Dubai
- Media agency
- Starcom
- Production company
- Joy Films Dubai
- Director
- David Holm
- Second unit director and cultural advisor
- Abdulla Al Kaabi
- Chief creative officer and creative director
- Juggi Ramakrishnan
- Creative director
- Youssef Gadallah
- Director of photography
- Michael Ragen
- Soundtrack composer
- Phillip Sheppard
