Al-Futtaim IKEA / UAE, Qatar, Egypt, Oman / 2019Film · Social
The Book That Will Change Your Life.
IKEA introduced its 2020 catalogue as a life-changing book, with a film about a man transformed by its advice.
- Brand
- Al-Futtaim IKEA
- Agency
- Memac Ogilvy Dubai
- Market
- UAE, Qatar, Egypt, Oman
- Region
- MENA
- Year
- 2019
The challenge
Give the annual IKEA catalogue a fresh reason to be noticed and connect its home solutions to everyday problems.
The idea
The film follows Ali as he becomes a catalogue guru, offering page numbers as answers to people's problems. The campaign extended the idea into social and radio.
Case study source: Little Black Book Source ↗
Awards
- Clio Awards 2020Clio Awards / Film Craft / CopywritingBronze
Credits
- Brand
- Al-Futtaim IKEA
- Chief creative officer
- Juggi Ramakrishnan
- Creative director and copywriter
- Alok Mohan
- Production house
- Hanzo Films
- Director
- Samir Mallal
- Director of photography
- Andrij Parekh
- Executive producer
- Hijaz Moosa
