Hyundai Motor Middle East and Africa / Middle East / Africa / 2026Film · Social · Digital & Tech
Match Your Energy.
Hyundai matched four SUV models with different lifestyle personas in a regional campaign built around the people behind the wheel.
- Brand
- Hyundai Motor Middle East and Africa
- Market
- Middle East / Africa
- Region
- Global
- Year
- 2026
The challenge
Make the SUV range relevant to audiences with different passions and daily routines across the Middle East and Africa.
The idea
Four hero films introduce creators, pet owners, technology-minded explorers and modern families, then progressively reveal the Hyundai model that fits each story; digital and creator content extends the campaign.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Hyundai Motor Middle East and Africa
- PR agency
- Current Global
