Afnan Perfumes / Global / 2025Film · Social · Digital & Tech
9PM Elixir.
Afnan Perfumes introduced 9PM Elixir with a cinematic brand film and a global digital rollout.
- Brand
- Afnan Perfumes
- Market
- Global
- Region
- Global
- Year
- 2025
The challenge
Launch a new fragrance within the established 9PM line while building intrigue and awareness internationally.
The idea
The brand worked directly with The Company Films on an atmospheric hero film, supported by social content and influencer collaborations.
Results
- More than one million organic views across social platforms, as reported by Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Afnan Perfumes
- Production
- The Company Films
- Director
- Rajeev Thottippully
- Concept
- Chris Pyndadath
- Producer
- Yousaf Yakoob
