Lenovo Yoga / Intel / India / 2024Film · Digital & Tech · Social
Museum of the Future / Brave New Art.
Lenovo and Intel brought digital artists together to imagine a future museum in their branded reality series.
- Brand
- Lenovo Yoga / Intel
- Agency
- FCB Kinnect
- Market
- India
- Region
- Global
- Year
- 2024
The challenge
Show creators how Lenovo Yoga laptops could support ambitious digital art in a competitive Indian market.
The idea
An AI artist and a 3D artist collaborated on a virtual museum set 500 years in the future, while the Brave New Art series documented their creative process.
Results
- The submitted case reports 40 million video views across platforms for the campaign.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2024 — Gold Honor, Micro-Influencer Strategy and Product Feature Video; Bronze Honor, Technology; Audience Honor, Technology and Product Feature Video (https://shortyawards.com/16th/brave-new-art)
Credits
- Brands
- Lenovo Yoga / Intel
- Production
- Goodfellas Studio
- Artists
- Siddhant Gandhi; Madhav Kohli
