HDFC Bank / India / 2024Digital & Tech
End of Scam Sale.
HDFC Bank uses a fabricated sale to expose deepfake-driven shopping fraud.
- Brand
- HDFC Bank
- Agency
- FCB Kinnect
- Market
- India
- Region
- Global
- Year
- 2024
The challenge
Indian shoppers trusted irresistible discounts and overlooked deepfake fraud signals.
The idea
HDFC built fake Lulumelon accounts, ads, and Nora Fatehi deepfakes before revealing the scam as fraud education.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- HDFC Bank
- national creative director
- Kartikeya Tiwari
- talent
- Nora Fatehi
