Qatar Airways / Qatar / Global / 2024Social · Film · Digital & Tech
The Unreal Festive Flight.
Qatar Airways used CGI to imagine a festive aircraft covered in lights, creating a two-part social film.
- Brand
- Qatar Airways
- Agency
- Vertex CGI
- Market
- Qatar / Global
- Region
- Global
- Year
- 2024
The challenge
Create a distinctive festive campaign that could travel organically across global social platforms.
The idea
A realistic-looking aircraft appeared wrapped in glowing lights on an airport runway; a follow-up showed illuminated aircraft flying above New Year fireworks. The scenes were created using AI and CGI.
Results
- The submitted case reports 102 million views across the airline's owned social channels.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2025 — Gold Honor, Extended Reality; Finalist, Generative AI and Single Post or Activation (https://shortyawards.com/17th/qatar-airways-festive-plane-3)
Credits
- Brand
- Qatar Airways
- Creative and CGI
- Vertex CGI
- Chief creative officer
- Nikita Vantorin
