Tourism New Zealand / Australia / 2021Film
Stop Dreaming About New Zealand and Go.
Tourism New Zealand invited Australians to turn their travel dreams into a visit.
- Brand
- Tourism New Zealand
- Agency
- Special Group Australia
- Market
- Australia
- Region
- Global
- Year
- 2021
The challenge
Restart trans-Tasman travel by attracting Australians to New Zealand
The idea
A surreal 90-second dream invites Australians to visit New Zealand after quarantine-free travel reopened.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tourism New Zealand
- CCO/partner
- Tom Martin
