The Cybersmile Foundation / Global / 2019Film · Social
Stop Cyberbullying Day.
A spoken-word film used a creator’s own channels to encourage a more supportive online culture.
- Brand
- The Cybersmile Foundation
- Agency
- Bank of Creativity
- Market
- Global
- Region
- Global
- Year
- 2019
The challenge
The campaign needed an engaging message people would share during Stop Cyberbullying Day.
The idea
Chessie King delivered poetry by Emma Sykes in a film directed and produced by Bank of Creativity. Versions made for creators’ feeds and a companion One Minute Briefs activity helped supporters participate.
Case study source: Bank of Creativity Source ↗
Credits
- Brand
- The Cybersmile Foundation
- Featured Creator
- Chessie King
- Writer
- Emma Sykes
- Film and Editing
- Radford Nicholls
