NHS / Lewisham and Greenwich NHS Choir / United Kingdom / 2015Social · Film
Love Your NHS.
A public pledge of support for the NHS grew into a social campaign around the 2015 Christmas chart race.
- Brand
- NHS / Lewisham and Greenwich NHS Choir
- Agency
- Bank of Creativity
- Market
- United Kingdom
- Region
- Global
- Year
- 2015
The challenge
The project sought a personal way for staff and the public to express what the health service meant to them.
The idea
A community-submitted concept used wedding vows to frame that commitment. Supporters shared photographs holding “I DO” signs, while the social campaign backed the NHS choir’s Christmas single.
Case study source: Bank of Creativity Source ↗
Credits
- Brand
- NHS / Lewisham and Greenwich NHS Choir
- Film Partner
- The Gate Films
- Concept
- Stephen Hunter
