IKEA / Global / 2016Film · Social
Let’s Relax.
A period comedy made the pressure to share a perfect meal look deliberately absurd.
- Brand
- IKEA
- Agency
- ACNE
- Market
- Global
- Region
- Global
- Year
- 2016
The challenge
IKEA wanted to reduce the expectations surrounding life at home and remind people to enjoy cooking and eating together.
The idea
An aristocratic family waits to eat while a painter records its meal and the picture travels around town for approval. The slow ritual mirrors modern social sharing, bringing the story back to the pleasure of simply sitting down to dinner.
Case study source: Little Black Book Source ↗
Awards
- Cresta Awards 2017Online FilmBronze
Credits
- Brand
- IKEA
- Director
- Tompa & Rondo
- Production
- ACNE
- Art Director
- Cecilia Dufils
- Copywriter
- Markus Bjurman
- Executive Producer
- David Olsson
- Director of Photography
- Anders Jedenfors
