North West Ambulance Service / United Kingdom / 2022Film · Social
Every Second Counts.
A split-screen film connected avoidable emergency calls with the wait faced by someone in immediate danger.
- Brand
- North West Ambulance Service
- Agency
- Smoking Gun
- Market
- United Kingdom
- Region
- Global
- Year
- 2022
The challenge
The ambulance service needed to reduce inappropriate calls during a period of high winter demand.
The idea
The film cut between call handlers dealing with non-emergency enquiries and a household trying to reach urgent help. The parallel action made the cost of blocked phone lines visible and supported a campaign about choosing the right service.
Case study source: Bank of Creativity Source ↗
Credits
- Brand
- North West Ambulance Service
- Film Creative and Production
- Bank of Creativity
