NHS Scotland / United Kingdom / 2022Film · Social
Awkward Moments.
Young people helped shape a film series about discussing consent in everyday situations.
- Brand
- NHS Scotland
- Market
- United Kingdom
- Region
- Global
- Year
- 2022
The challenge
The NHS partnership wanted Scottish teenagers to feel more confident about starting conversations around mutual consent.
The idea
Research and youth feedback shaped recognisable situations filmed with local performers in Glasgow. The digital campaign used those moments to make checking in with a partner feel discussable rather than abstract.
Case study source: Bank of Creativity Source ↗
Credits
- Brand
- NHS Scotland
- Production Partner
- Paragon Pictures
- Commissioning Partners
- NHS Greater Glasgow and Clyde; NHS Lothian; NHS Lanarkshire
