Cyber Security Agency of Singapore / Singapore / 2025Film · Experiential · Digital & Tech
Stop and Check.
A cognitive pause campaign helps Singaporeans resist scam manipulation.
- Brand
- Cyber Security Agency of Singapore
- Market
- Singapore
- Region
- Global
- Year
- 2025
The challenge
Scam urgency pushes people to react before thinking.
The idea
Use a redesigned hedgehog, interactive roadshow zones, and a stop sign to teach safer digital decisions.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cyber Security Agency of Singapore
- Director, Communications & Engagement, CSA
- Connie Lee
- Group Creative Director, Ogilvy Singapore
- Troy Lim
