Olay / India / 2022Film · Social
#STEMTheGap.
Girls encouraged toward STEM careers
- Brand
- Olay
- Market
- India
- Region
- Global
- Year
- 2022
The challenge
Challenge Indian gender stereotypes that steer girls away from STEM education.
The idea
A film contrasts everyday gendered toys and expectations, while Olay funds STEM scholarships with LEAD across India.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Olay
- director
- Shirsha Guha Thakurta
- production
- Oink Films
