Al-Futtaim IKEA / United Arab Emirates / Oman / Qatar / Egypt / 2025Social · OOH · Experiential
Start at Home.
Al-Futtaim IKEA's Earth Weeks campaign encouraged practical sustainability habits at home.
- Brand
- Al-Futtaim IKEA
- Agency
- Memac Ogilvy
- Market
- United Arab Emirates / Oman / Qatar / Egypt
- Region
- MENA
- Year
- 2025
The challenge
Make everyday sustainable living feel accessible rather than overwhelming.
The idea
A multi-week campaign paired billboards and social content with repair, reuse, water and energy-saving ideas, an Earth Hour activation, influencers and a sustainability event.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Al-Futtaim IKEA
- Creative, social and PR
- Memac Ogilvy
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