Spotify / Saudi Arabia / Middle East / North Africa / 2022Social · Digital & Tech
Spotify x Football Season.
Spotify joined 2022 World Cup conversations in the Middle East and North Africa with music-led real-time social posts.
- Brand
- Spotify
- Agency
- Tactical
- Market
- Saudi Arabia / Middle East / North Africa
- Region
- MENA
- Year
- 2022
The challenge
Make Spotify part of the region's football conversation by connecting live sporting moments with music.
The idea
Tactical and Spotify responded to match results with timely song choices and reshaped their regional social profiles to celebrate Morocco's run.
Results
- The submitted case reports 3.95 million organic impressions across the posts.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2023 — Finalist, Humor and Single Post or Activation (https://shortyawards.com/15th/spotify-x-football-season)
Credits
- Brand
- Spotify
- Social and content marketing manager
- Yazan Al Tamimi
- Account director
- Joel Dias
- Social media managers
- Sara Tawfik; Einas Ibrahim; Rana Alaa
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