IKEA / Morocco; Middle East rollout planned / 2025Film · Social · Digital & Tech
Your Home Will Never Be the Same.
IKEA celebrated the creative disorder children bring to family homes.
- Brand
- IKEA
- Agency
- This is Libre
- Market
- Morocco; Middle East rollout planned
- Region
- MENA
- Year
- 2025
The challenge
Connect with families by showing an understanding of how parenthood and children’s play change life at home.
The idea
A film invites children to disrupt their homes, showing drawings on walls, toys underfoot and the unpredictable energy of family life.
Case study source: Ads of the World Source ↗
Credits
- Brand
- IKEA
- Creative agency
- This is Libre
- Production
- Lee Films
