Hyundai / Saudi Arabia; UAE; Kuwait; Qatar; Bahrain; Oman; Egypt; Morocco; Tunisia; Iraq / 2026Film · Social · Digital & Tech
Your Perfect Partner.
Hyundai used everyday comedy to explain the long-term value of vehicle ownership across Middle Eastern and North African markets.
- Brand
- Hyundai
- Agency
- INNOCEAN Worldwide MEA
- Market
- Saudi Arabia; UAE; Kuwait; Qatar; Bahrain; Oman; Egypt; Morocco; Tunisia; Iraq
- Region
- MENA
- Year
- 2026
The challenge
Drivers often prioritize the purchase price while overlooking running costs, reliability and resale value.
The idea
Humorous everyday choices make six ownership pillars relatable: genuine parts, build quality, warranty, fuel efficiency, servicing and resale value. The August 2026 campaign builds on Hyundai’s earlier total-cost-of-ownership communication.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Hyundai
- PR
- Current Global
- Social
- FP7 McCann
- Production
- Black Rhino
- Brand marketing
- Jae Sun Yoo; Hossam Mahgoub
